Introducing Build Your Own Bundle (BYOB) for Shopify

In the highly competitive e-commerce landscape, Average Order Value (AOV) is the lifeblood of sustainable growth. While static, pre-packaged product bundles have long been a reliable tactic to increase cart sizes, today’s consumers want something more: autonomy. They don’t just want a pre-made box; they want a tailored solution that matches their unique routine, size, or flavor preference.

To help merchants bridge this gap, we are thrilled to announce the official release of our newest feature: Build Your Own Bundle (BYOB) – now available on Pareto Quantity Breaks’s Basic plan and above.

Why Choice Changes Everything

Static bundles work well, but they often leave money on the table when a specific item doesn’t align with what a buyer wants. BYOB gives your customers the exact creative freedom they crave, turning passive views into larger orders.

How It Works: Simple For Customers, Seamless For You

Create groups of products, then let shoppers pick their favorites from each group. For example:

• Skincare routine: Choose one cleanser, one serum, and one moisturizer
• Apparel set: Allow customers to combine tops, bottoms, and accessories in their preferred styles or variants

Once customers make their selections, Pareto natively compiles all selections into one single, professional bundle line item inside the cart – keeping your fulfillment pipeline clean and clutter-free without hitting Shopify’s native bundling constraints.

Built to Fit Your Promotional Strategy

No two brands scale the same way. That’s why BYOB supports three highly flexible pricing models to support your exact financial goals:

• Sell as Fixed Price: Lock the bundle at one set price regardless of the items chosen (perfect for custom gift boxes, subscription samplers, or curation kits).
• Add Tiered Discounts: Reward higher intent! Set custom, unlimited scaling rules (e.g., “Buy 4 items across sets, get 15% off”). Our dynamic storefront progress strip will nudge shoppers by showing exactly how close they are to unlocking the next savings tier.
• No Discount: Charge the simple aggregate sum of the products selected. Perfect for custom configurations or limited drops where convenience itself drives the conversion.

Why you’ll love it:

✅ Add unlimited products, variants, and product sets

✅ Automatically show the bundle widget on relevant product pages

✅ Keep product discovery on your storefront with an SEO-friendly setup

✅ Support flexible pricing models: a fixed price, tiered discounts, or no discount

Quick-Start Guide: Setting Up Your First Campaign

Launching a custom bundle campaign takes less than five minutes within your Pareto dashboard:

1. Navigate to Offers inside the Pareto Admin panel and click Create campaign.
2. Select Product Bundle (BYOB) as your choice of campaign type.
3. Provide a descriptive Title and Description to set expectations.
4. Populate your Product Sets using the native Shopify product picker. You can leave the item limits open or set custom maximum constraints.
5. Open the Display Settings tab to choose between our clean Grid Bundle Builder or structural Set-based Bundle Builder layouts. Adjust your post-purchase destinations (e.g., opening a side cart or bypassing directly to checkout).

TECHNICAL NOTES & GUARDRAILS

To ensure an optimal roll-out, please note that this initial release optimizes directly on the primary product listing pages. Out-of-stock items will dynamically auto-hide from your sets to prevent customer friction. To modify selections once in the cart, customers simply tap to remove the bundle line item and easily re-select from the product page.

👉 See detailed guidelines