Discount campaigns are a powerful way to drive sales, but without the right guardrails, they can quickly lead to unexpected revenue loss. Whether it’s a code going “viral” or a single customer using a high-value discount multiple times, “discount abuse” is a real challenge for growing stores. Today, we are excited to launch a new […]
Introducing Pareto’s New Banner & Popup Widgets
When promotions are easy to spot and simple to understand, shoppers make decisions faster. At Pareto AOV, we know that even the best discount can’t convert if a customer doesn’t see it. That’s why we are thrilled to announce our latest feature update for Pareto Quantity Breaks & Bundles: the Banner & Popup Widgets. These […]
Volume Discount Pricing: The Ultimate Guide for Every Store Owners
Running a successful Shopify store means constantly looking for ways to boost sales and keep customers happy. One strategy that’s proven to work time and again? Volume discount pricing. Think about it – when you see “Buy 2, get 1 free” or “Save 20% when you order 5 or more,” doesn’t that make you consider […]
Mixed Bundling: How Shopify Merchants Can Boost Sales and Keep Customers Happy
73% of shoppers say they’d buy more if offered a good bundle deal. But what happens when they only want one item? With pure bundling, they leave. With mixed bundling, they stay and shop. This strategy gives customers the freedom to buy individually or save with a package – no pressure, just options. Glossier, Sephora, […]
New Feature Announcement: Variant Selector in Pareto Quantity Breaks
Maintaining a consistent look and feel across your Shopify store is crucial for building trust and ensuring a smooth checkout process. To help you provide a more professional shopping experience, we are thrilled to announce our latest update: Variant Selector. This update is specifically designed to keep your discount widgets perfectly aligned with your product […]
Shopify Bulk Discounts Guide: Volume & Quantity Discounts Made Easy
Shopify bulk discounts can transform your store’s performance overnight. When customers see that they can save money by buying more, they naturally increase their order sizes. In fact, 93% of shoppers are more likely to return to stores that offer great discounts, and 80% will try new brands just for special deals. But here’s the […]
How Springfield Leather Company Increased AOV and Generated Thousands in Extra Revenue With Pareto
Merchants with large catalogs often struggle to manage pricing incentives at scale. Updating discounts across hundreds of variants is slow, and most apps break once rules get more complex than “Buy 2, Get 10% Off.” Springfield Leather Company faced the same issue. They needed a way to encourage larger orders without adding manual work , […]
Black Friday Promotion Ideas: Your 2025 Game Plan for Record Sales
Black Friday isn’t just another shopping day anymore. It’s a full-blown ecommerce phenomenon that kicks off the entire holiday season. In 2024, U.S. shoppers dropped over $9.8 billion online on Black Friday alone, and worldwide sales hit about $71 billion. Shopify merchants? They raked in $11.5 billion during Black Friday Cyber Monday weekend – a […]
19 Best Shopify Bundle Apps to Boost Your Sales (2025 Guide)
Want to sell more products in a single order? Bundle apps are your secret weapon. These tools let you group products together at discounted prices, making customers excited to buy more. Instead of selling just one item, you can sell three or four – and watch your profits grow. Let’s look at the 19 best […]
Introducing Your New Growth Assistant: AI Insights
Running an online store means staring at a lot of numbers. You know your store data holds powerful stories – the “why” behind your sales, traffic, and revenue. But let’s be honest: finding those critical insights can take hours, turning a simple check-in into a major time sink. What if you could get those insights […]










